DEXTER YUN
DEXTER YUN
dextercyun@gmail.com
 

I’m a Senior UX / Product Designer that finds fulfillment in designing useful products that make people’s lives easier and more meaningful — even if it’s only by a small amount. Doing so with startups and companies with intentional cultures is a bonus.

Most of my experience thus far is in translating ideas and requirements into working prototypes via lean research, journeys, flows, information architecture, and interaction design.

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Currently a Lead Product Designer @ Silicon Valley Bank

View my resume >

I enjoy reading about Product Startups, Artificial Intelligence, Investing, Gaming & Entertainment, Psychology, Health & Wellness

Reading: The Fabric of Reality by David Deutsch

 
 

Featured Work

 
 

Silicon Valley Bank

Designing SVB’s commercial end-to-end digital lending experience for the innovation economy.

Read case study >

 
 

Silicon Valley Bank

Rethinking SVB’s client-facing Perks+ Partner Offers experience, targeting early stage startup founders.

Coming soon

Compensately

HR SaaS that helps founders communicate and optimize total employee compensation using proprietary data and a suite of tools.

Coming soon

 
 

Qwark Health

A TeleHealth startup that connects retail pharmacies and patients while reducing cost-to-fill and optimizing the patient experience.

Company website >

TenTree Apparel

Research synthesis, competitor research, and a UX audit to diagnose friction and optimize a critical customer touch point.

Read case study >

 
 

COBS Bread

Observed and surveyed how people naturally approached the experience of buying bread from a bakery.

Read case study >

BigThree

A personal side project to design a simple solution to a pain point experienced while exercising.

Read case study >

 
 

Writings

 
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Game UX Analysis

Applying Celia Hodent’s UX framework for video games to Marvel Contest of Champions.

Read post >

 

On Feeling Safe

Where our need for psychological safety comes from and how it impacts our behavior.

Read post >

 

Experience

 

Senior UX / Product Designer at Silicon Valley Bank

Mar 2021 - Present

Started working for the bank through a SaaS startup they were incubating — which aimed to help companies benchmark, plan and communicate compensation to their employees.

I then transitioned to leading the design and discovery research of the bank’s client-facing Perks+ Partner Program, and now I’m the lead designer for SVB’s end-to-end digital lending experience.

SVB Facts (pre bank collapse :P)

  • Nearly half of all venture-backed technology and life sciences companies in the US bank with SVB

  • 11 of 15 Y Combinator startups with IPOs bank with SVB

 

UX / Product Design Freelancer

Dec 2015 - Present

General design consulting, user research, information architecture, service blueprinting, wireframing, high fidelity design prototypes, storytelling, heuristic audits, pitch decks, product strategy, and competitive analysis.

 

Product Designer at Chaloot

May 2019 - May 2020

Chaloot is a privacy-focused, seed stage startup that exists to help people discover and meet each other in a fun, safe, and user-controlled way through entertainment and social experiences.

In a team of four, my role includes translating the founder's vision into reality while consistently evaluating it's value, usability, and feasibility.

  • Wrote and designed a pitch deck that helped secure a seed investment

  • Translated founder’s mission into a product vision narrative

  • Design, collaborate, and iterate on high fidelity prototypes

  • Devised and prioritized user scenarios to inform and evaluate the team’s designs

  • Created a provisional persona—has yet to be proven true or false

  • Helped forge the visual style and overall interface aesthetic

  • Collaborated on a feature list and product requirements documentation

  • Formulated a product/market fit hypothesis

  • Consistently drive decision-making with co-founders

  • Monitor and share market/competitor observations with the team

 
 

UX Designer at Major Tom

May 2017 - May 2019

Major Tom is a full-service strategic digital agency.

Through my involvement in all projects from concept to launch, my role included researching and understanding small to medium sized businesses, competitive research, stakeholder interviews, information architecture, user surveys, user testing, low to high-fidelity wireframing, and writing functional requirements.

Activities & Achievements:

  • Introduced, designed and implemented a UX Stakeholder Interview into our core process

  • Consulted clients on how to competitively position their product/service within the context of their industry trends and market opportunities

  • Proactively contributed to a user and data-centric culture through advocacy and education

  • Lead my own growth and provide added value to clients by studying business models, product strategy, and emerging trends

  • Practiced adaptability by putting myself in uncomfortable situations, managing stress, and learning/thinking quickly

  • Successfully, and consistently, sold proposed solutions internally and to clients

 
 
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Education

 

UX Design Professional Bootcamp

RED Academy (2017)

Simon Fraser University

Bachelors of Business Administration (Finance Major)

Become a Product Manager

Udemy (2019)

User Research: Methods & Best Practices

Interaction Design Foundation (2016)

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Bookshelf

 

Shape Up by Ryan Singer

Inspired by Marty Cagan

Just Enough Research by Erika Hall

Jobs to Be Done by Anthony W. Ulwick

Interviewing Users by Steve Portigal

Pitch Anything by Oren Klaff

Creativity, Inc. by Ed Catmull

Start with Why by Simon Sinek

Thinking in Bets by Annie Duke

The Ego is the Enemy by Ryan Holiday

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